Articles with "versus reason" as a keyword



Photo by susangkomen3day from unsplash

The Effect of Future Event Markers on Intertemporal Choice Is Moderated by the Reliance on Emotions versus Reason to Make Decisions

Sign Up to like & get
recommendations!
Published in 2017 at "Journal of Consumer Research"

DOI: 10.1093/jcr/ucw081

Abstract: This research examines how future event markers influence intertemporal choice, and it demonstrates across five studies that the number of salient events between a smaller-sooner and larger-later option impacts patience. The direction of the effect… read more here.

Keywords: versus reason; event markers; future event; intertemporal choice ... See more keywords