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Published in 2021 at "Mathematical Problems in Engineering"
DOI: 10.1155/2021/3140493
Abstract: This paper takes the supply chain perspective to study the choice of selling model for manufacturers and e-tailers. To accomplish our objective, we consider three selling models, including reselling, agency selling, and mixed selling. By…
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Keywords:
supply;
vertical competition;
selling model;
model ... See more keywords
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Published in 2025 at "Marketing Science"
DOI: 10.1287/mksc.2022.0402
Abstract: We investigate how a platform decides on the provision and pricing of its infrastructure for vertically differentiated vendors when facing vendors’ strategic reactions.
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Keywords:
vertical competition;
platform;
competition common;
common platform ... See more keywords