Strategy Analysis of Selling Model Selection in Vertical Competition Supply Chains: A Game Theoretic Model
Sign Up to like & getrecommendations! Published in 2021 at "Mathematical Problems in Engineering"
DOI: 10.1155/2021/3140493
Abstract: This paper takes the supply chain perspective to study the choice of selling model for manufacturers and e-tailers. To accomplish our objective, we consider three selling models, including reselling, agency selling, and mixed selling. By… read more here.
Keywords: supply; vertical competition; selling model; model ... See more keywords