Vertical Versus Horizontal Variance in Online Reviews and Their Impact on Demand
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DOI: 10.1177/00222437221107549
Abstract: This article examines the differential impact of variances in the quality and taste comments found in online customer reviews on firm sales. Using an analytic model, the authors show that although increased variance in consumer… read more here.
Keywords: variance; vertical versus; demand; quality taste ... See more keywords
Vertical versus horizontal Spatial-Numerical Associations (SNA): A processing advantage for the vertical dimension
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DOI: 10.1371/journal.pone.0262559
Abstract: Humans have associations between numbers and physical space on both horizontal and vertical dimensions, called Spatial-Numerical Associations (SNAs). Several studies have considered the hypothesis of there being a dominant orientation by examining on which dimension… read more here.
Keywords: spatial numerical; numerical associations; dimension; versus horizontal ... See more keywords