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   Articles with "vicarious animosity" as a keyword



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Vicarious animosity: Taking sides on provocative issues

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recommendations! Published in 2021 at "Journal of Business Research"

DOI: 10.1016/j.jbusres.2020.11.019

Abstract: Abstract This study introduces the concept of vicarious animosity, which is a type of consumer antagonism held against a country involved in a geopolitical conflict outside the consumer’s home country. Our study is grounded in… read more here.

Keywords: vicarious animosity; animosity taking; provocative issues; sides provocative ... See more keywords