Consumer attitudes toward online video advertisement: YouTube as a platform
Sign Up to like & getrecommendations! Published in 2017 at "Kybernetes"
DOI: 10.1108/k-03-2016-0038
Abstract: Purpose Online video advertisement is a wide-ranging phenomenon on the internet that provides huge opportunities for business enterprises. The revenues of website service providers come primarily from advertisement. However, it is rare to find research… read more here.
Keywords: video advertisement; model; attitudes toward; online video ... See more keywords