Strategies for More Effective Six-Second Video Advertisements
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DOI: 10.2501/jar-2020-023
Abstract: Six-second advertisements are a recent advertising format growing in popularity. Despite their growth, little insight exists on how to craft successful six-second advertisements. The format presents challenges to advertisers because of its brevity, which limits… read more here.
Keywords: second video; video advertisements; second advertisements; six second ... See more keywords