Measuring the content characteristics of videos featuring augmented reality advertising campaigns
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DOI: 10.1108/jrim-01-2018-0027
Abstract: Purpose Over the past few years, advertisers have adopted augmented reality (AR) technology in advertising campaigns. To overcome the geographic limit, advertisers record the interaction between people and virtual objects in AR campaigns and upload… read more here.
Keywords: videos featuring; content characteristics; augmented reality; advertising ... See more keywords