Understanding factors influencing viewers’ intention to watch video game live streaming on Twitch: Combined use of PLS-SEM and NCA
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DOI: 10.5210/fm.v28i5.12644
Abstract: This study aims to propose and test an integrated model of the theory of planned behaviour (TPB) and uses and gratifications theory (U&G) to understand viewers’ intention to watch video game live streaming on Twitch.… read more here.
Keywords: intention; twitch; intention watch; viewers intention ... See more keywords