Sign Up to like & get
recommendations!
3
Published in 2023 at "Journal of Marketing Research"
DOI: 10.1177/00222437221108653
Abstract: The authors quantify the relative importance of beliefs-based suspense and surprise measures in the entertainment preferences of viewers of Twitch, the largest online video game streaming platform. Using detailed viewership and game statistics data from…
read more here.
Keywords:
viewership;
stream;
game;
surprise ... See more keywords