The Effect of Visual Perspective on Consumer Viewing and Purchase Intention in Live Streaming
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DOI: 10.1002/cb.70069
Abstract: With the rapid development of the digital economy, live‐streaming marketing has become an important choice for businesses and consumers. Online product presentations are critical for e‐commerce platforms to convey information and enhance product impressions. Based… read more here.
Keywords: viewing purchase; product; consumer; live streaming ... See more keywords