Evidential positive opinion influence measures for viral marketing
Sign Up to like & getrecommendations! Published in 2019 at "Knowledge and Information Systems"
DOI: 10.1007/s10115-019-01375-w
Abstract: The viral marketing is a relatively new form of marketing that exploits social networks to promote a brand, a product, etc. The idea behind it is to find a set of influencers on the network… read more here.
Keywords: positive opinion; product; viral marketing; influence ... See more keywords
Community-based influence maximization for viral marketing
Sign Up to like & getrecommendations! Published in 2018 at "Applied Intelligence"
DOI: 10.1007/s10489-018-1387-8
Abstract: Derived from the idea of word-to-mouth advertising and with applying information diffusion theory, viral marketing attracts wide research interests because of its business value. As an effective marketing strategy, viral marketing is to select a… read more here.
Keywords: community based; community; influence maximization; viral marketing ... See more keywords
Profit Maximization for Viral Marketing in Online Social Networks: Algorithms and Analysis
Sign Up to like & getrecommendations! Published in 2018 at "IEEE Transactions on Knowledge and Data Engineering"
DOI: 10.1109/tkde.2017.2787757
Abstract: Information can be disseminated widely and rapidly through Online Social Networks (OSNs) with “word-of-mouth” effects. Viral marketing is such a typical application in which new products or commercial activities are advertised by some seed users… read more here.
Keywords: viral marketing; seed; profit maximization;
The relationship between viral marketing and consumer purchase intention, the moderator role of brand image and age: Evidence from smartphone users in North Cyprus
Sign Up to like & getrecommendations! Published in 2020 at "Management Science Letters"
DOI: 10.5267/j.msl.2019.11.027
Abstract: Article history: Received: October 25, 2019 Received in revised format: November 2 read more here.
Keywords: consumer purchase; marketing consumer; viral marketing; intention moderator ... See more keywords