Understanding viral video dynamics through an epidemic modelling approach
Sign Up to like & getrecommendations! Published in 2018 at "Physica A: Statistical Mechanics and its Applications"
DOI: 10.1016/j.physa.2018.02.083
Abstract: Abstract Motivated by the hypothesis that the spread of viral videos is analogous to the spread of a disease epidemic, we formulate a novel susceptible–exposed–infected–recovered–susceptible (SEIRS) delay differential equation epidemic model to describe the popularity… read more here.
Keywords: viral videos; model describe; modelling approach; understanding viral ... See more keywords
Using an epidemiological model to explore the interplay between sharing and advertising in viral videos
Sign Up to like & getrecommendations! Published in 2024 at "Scientific Reports"
DOI: 10.1038/s41598-024-61814-9
Abstract: How to exploit social networks to make internet content spread rapidly and consistently is an interesting question in marketing management. Although epidemic models have been employed to comprehend the spread dynamics of internet content, such… read more here.
Keywords: epidemiological model; viral videos; advertising viral; using epidemiological ... See more keywords