Innovation adoption: Broadcasting versus virality
Sign Up to like & getrecommendations! Published in 2021 at "Journal of the Association for Information Science and Technology"
DOI: 10.1002/asi.24420
Abstract: Diffusion channels are critical to determining the adoption scale, which leads to the ultimate impact of an innovation. The aim of this study is to develop an integrative understanding of the impact of two diffusion… read more here.
Keywords: virality innovation; innovation adoption; virality; diffusion ... See more keywords
When Health Information Meets Social Media: Exploring Virality on Sina Weibo
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DOI: 10.1080/10410236.2016.1217454
Abstract: ABSTRACT This study explored the impacts social media bring about on health communication. The impacts involved four factors: authority, privacy, evidence, and incentive appeals. They were adopted to predict virality of health messages on Sina… read more here.
Keywords: social media; sina weibo; health; health information ... See more keywords