Research on the Effectiveness of Virtual Endorsers: A Study Based on the Match-Up Hypothesis and Source Credibility Model
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DOI: 10.3390/su16051761
Abstract: In the digital era, businesses are actively integrating advanced technology and innovative marketing strategies to achieve sustained growth. Notably, virtual endorsers play a key role in driving enterprises towards digital transformation in the field of… read more here.
Keywords: credibility; product; virtual endorsers; model ... See more keywords