Impact of Perceived Influence, Virtual Interactivity on Consumer Purchase Intentions Through the Path of Brand Image and Brand Expected Value
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DOI: 10.3389/fpsyg.2022.947916
Abstract: Many researchers are currently showing interest in researching consumers who are purchasing the products with the help of new tools, and new kinds of markets are emerging rapidly. M-commerce is a prevalent mode of marketing… read more here.
Keywords: brand expected; consumer; expected value; virtual interactivity ... See more keywords