Comparing low sensory enabling (LSE) and high sensory enabling (HSE) virtual product presentation modes in e‐commerce
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DOI: 10.1111/isj.12382
Abstract: Online shops have become increasingly interactive, using different technologies to create virtual experiences that attempt to simulate a realistic product experience. We explore the impact of high sensory enabling (HSE) virtual product presentation modes using… read more here.
Keywords: virtual product; presentation; product presentation; product ... See more keywords