MV‐QUAL: A tool for understanding decisions to purchase virtual products in the metaverse
Sign Up to like & getrecommendations! Published in 2024 at "Journal of Consumer Behaviour"
DOI: 10.1002/cb.2380
Abstract: This paper develops the metaverse quality (MV‐Qual) scale and explores the various factors that may impact consumers' perceptions of quality and value when purchasing virtual products in a metaverse world. Utilizing Flow Theory and SERVQUAL… read more here.
Keywords: quality; virtual products; value; products metaverse ... See more keywords
The effect of information superiority on a supply chain of virtual products
Sign Up to like & getrecommendations! Published in 2019 at "International Journal of Production Economics"
DOI: 10.1016/j.ijpe.2019.07.004
Abstract: Abstract Virtual products, such as mobile apps, 3D print files, e-music, etc., are produced with ample capacity and supplied with zero lead-time. We consider a two-echelon supply chain of a virtual product whose parties, a… read more here.
Keywords: retailer; manufacturer; information superiority; virtual products ... See more keywords