Enhancing performance in emerging-market-supplier/MNE-buyer relationships: An examination of the interplay between virtual and relational governance
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DOI: 10.1016/j.indmarman.2020.12.007
Abstract: Abstract Despite the emerging role of information technology (IT)-enabled interactions between exchange partners, few studies simultaneously examine IT-enabled governance (virtual governance) and relational governance. Drawing on the relational and IT-enabled governance literatures, this study develops… read more here.
Keywords: interplay virtual; emerging market; governance; virtual relational ... See more keywords