Recognizing Personality Traits Using Consumer Behavior Patterns in a Virtual Retail Store
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DOI: 10.3389/fpsyg.2022.752073
Abstract: Virtual reality (VR) is a useful tool to study consumer behavior while they are immersed in a realistic scenario. Among several other factors, personality traits have been shown to have a substantial influence on purchasing… read more here.
Keywords: consumer behavior; virtual retail; personality; personality traits ... See more keywords