Antecedents and consequences of brand experience in virtual sports brand communities: A value co-creation perspective
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DOI: 10.3389/fpsyg.2022.1033439
Abstract: The influence mechanism for brand experience in virtual sports brand communities is the subject of many studies, but these studies do not feature a holistic consideration of antecedents and consequences, and the moderating role of… read more here.
Keywords: sports brand; virtual sports; brand; brand experience ... See more keywords