The Virtual Store: A New Shopping Channel That Generates Value and Well‐Being for Gen Z Customers
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DOI: 10.1002/cb.2480
Abstract: The increasing adoption of virtual reality in the retail sector has spurred academics and professionals alike to understand shopping experiences in virtual stores. Unlike existing studies that used this technology only as a research tool,… read more here.
Keywords: generates value; shopping channel; store; virtual store ... See more keywords
Can you resist the virtual temptations? Unveiling impulsive buying in metaverse retail
Sign Up to like & getrecommendations! Published in 2024 at "Asia Pacific Journal of Marketing and Logistics"
DOI: 10.1108/apjml-09-2023-0911
Abstract: PurposeThe main aim of this study is to examine the effect of virtual store atmospheric factors on impulsive purchasing in the metaverse context.Design/methodology/approachGrounded in purposive sampling, 451 individuals with previous metaverse experience were recruited to… read more here.
Keywords: metaverse; virtual store; metaverse retail; impulsive buying ... See more keywords