Me or just like me? The role of virtual try-on and physical appearance in apparel M-retailing
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2019.07.002
Abstract: Abstract This research investigated a crucial topic in apparel m-commerce: product presentation and the extent to which it should exhibit human visuals corresponding to consumers' appearance. A mobile application with virtual try-on (VTO) tool based… read more here.
Keywords: apparel; role virtual; virtual try; retailing ... See more keywords
POD Mode of Payment, Return Policies and Virtual-Try-on Technology as Predictors of Trust: An Emerging Economy Case
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Promotion Management"
DOI: 10.1080/10496491.2021.1888174
Abstract: Abstract This study examines virtual-try-on technology (VTO), return policy, and pay-on-delivery (POD) mode of payment as predictors of trust in an online context. The study further investigates trust as an influencer of repurchase intentions while… read more here.
Keywords: predictors trust; try technology; pod mode; mode payment ... See more keywords
The emperor’s new clothes: self-explorative engagement in virtual try-on service experiences positively impacts brand outcomes
Sign Up to like & getrecommendations! Published in 2023 at "Journal of Services Marketing"
DOI: 10.1108/jsm-04-2022-0137
Abstract: Purpose Virtual try-on (VTO) technology offers an opportunity for fashion and beauty brands to provide enriched self-explorative experiences. The increased popularity of VTOs makes it urgent to understand the drivers and consequences of the exploration… read more here.
Keywords: explorative engagement; exploration styles; self explorative; brand ... See more keywords
A Flow-based Generative Network for Photo-Realistic Virtual Try-On
Sign Up to like & getrecommendations! Published in 2022 at "IEEE Access"
DOI: 10.1109/access.2022.3167509
Abstract: Image-based virtual try-on systems aim at transferring the try-on clothes onto a target person. Despite making considerable progress recently, such systems are still highly challenging for real-world applications because of occlusion and drastic spatial deformation.… read more here.
Keywords: network; flow based; try; based generative ... See more keywords
A Virtual Try-On System for Prescription Eyeglasses
Sign Up to like & getrecommendations! Published in 2017 at "IEEE Computer Graphics and Applications"
DOI: 10.1109/mcg.2017.3271458
Abstract: Corrective lenses introduce distortion caused by the refraction effect, which changes the wear’s appearance. To give users a more realistic experience, a virtual try-on system for prescription eyeglasses modifies an input video and virtually inserts… read more here.
Keywords: prescription eyeglasses; virtual try; try system;
SPG-VTON: Semantic Prediction Guidance for Multi-Pose Virtual Try-on
Sign Up to like & getrecommendations! Published in 2022 at "IEEE Transactions on Multimedia"
DOI: 10.1109/tmm.2022.3143712
Abstract: Image-based virtual try-on is challenging in fitting a target in-shop clothes onto a reference person under diverse human poses. Previous works focus on preserving clothing details (e.g., texture, logos, patterns) when transferring desired clothes onto… read more here.
Keywords: pose virtual; virtual try; multi pose; semantic prediction ... See more keywords
Learning‐Based Animation of Clothing for Virtual Try‐On
Sign Up to like & getrecommendations! Published in 2019 at "Computer Graphics Forum"
DOI: 10.1111/cgf.13643
Abstract: This paper presents a learning‐based clothing animation method for highly efficient virtual try‐on simulation. Given a garment, we preprocess a rich database of physically‐based dressed character simulations, for multiple body shapes and animations. Then, using… read more here.
Keywords: virtual try; body shape; animation; learning based ... See more keywords
Real‐time Virtual‐Try‐On from a Single Example Image through Deep Inverse Graphics and Learned Differentiable Renderers
Sign Up to like & getrecommendations! Published in 2022 at "Computer Graphics Forum"
DOI: 10.1111/cgf.14456
Abstract: Augmented reality applications have rapidly spread across online retail platforms and social media, allowing consumers to virtually try‐on a large variety of products, such as makeup, hair dying, or shoes. However, parametrizing a renderer to… read more here.
Keywords: inverse graphics; virtual try; real time; image ... See more keywords