The Virtues of Green Strategies: Some Empirical Support from the Alliance Context
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DOI: 10.1007/s10551-016-3274-8
Abstract: Whilst strategic alliance performance has been extensively researched through the resource-based lens, it has yet to be examined under the natural-resource-based view (NRBV) of the firm. Building on the NRBV, this article argues that a… read more here.
Keywords: strategies empirical; alliance; empirical support; green strategies ... See more keywords