Visualizing theme park visitors’ emotions using social media analytics and geospatial analytics
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DOI: 10.1016/j.tourman.2020.104127
Abstract: Abstract Despite the popular use of social media analytics to scrutinize customer emotions, less scholarly efforts have been invested in visualizing theme park visitors' emotions. Employing the convergence of social media analytics and geospatial analytics,… read more here.
Keywords: social media; media analytics; theme park; visitors emotions ... See more keywords