Preferential Attraction Effects With Visual Stimuli: The Role of Quantitative Versus Qualitative Visual Attributes
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DOI: 10.1177/09567976221134476
Abstract: Offering an inferior and rarely chosen third (decoy) option to decision makers choosing between two options has a paradoxical effect: It increases the choice share of the option most similar to the decoy. This attraction… read more here.
Keywords: qualitative visual; attraction; attraction effects; effects visual ... See more keywords