What does your wine label mean to consumers? A semiotic investigation of Bordeaux wine visual codes
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DOI: 10.1016/j.foodqual.2017.10.020
Abstract: Abstract A large body of research has shown that the graphic design of a package influences the perception of the corresponding product and brand. Marketing as well as semiotics literature have therefore acknowledged for a… read more here.
Keywords: package; wine label; graphic design; visual codes ... See more keywords