Visual Emotive Meaning in Conservation Advocacy: An Analysis of WWF’s Public Service Announcements
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DOI: 10.1177/21582440251318416
Abstract: World Wildlife Fund (WWF) has developed a diverse range of emotionally-charged print Public Service Announcements (PSAs) to draw the public’s attention to wildlife conservation. These PSAs contain images of powerful visual effects, which can resonate… read more here.
Keywords: emotive meaning; service announcements; meaning; visual emotive ... See more keywords