Designing for the genders: The role of visual harmony
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DOI: 10.1016/j.ijresmar.2020.02.006
Abstract: Abstract While marketers often design their offers to visually appeal to either female or male audiences, the traditional view on gender is changing. This research explores (1) the influence of gender on the perception and… read more here.
Keywords: gender; biological sex; visual harmony; harmony ... See more keywords