Integrating eye tracking into a visual merchandising classroom: an exploratory study
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DOI: 10.1080/17543266.2024.2332785
Abstract: ABSTRACT The purpose of this study was two-fold: (1) to integrate Eye Tracking (ET) into a Visual Merchandising (VM) class and (2) to examine if the use of ET would benefit student learning of VM… read more here.
Keywords: visual merchandising; study; tracking visual; eye tracking ... See more keywords