Toward the operationalization of visual metaphor
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DOI: 10.1002/asi.23857
Abstract: Many successful digital interfaces employ visual metaphors to convey features or data properties to users, but the characteristics that make a visual metaphor effective are not well understood. We used a theoretical conception of metaphor… read more here.
Keywords: toward operationalization; operationalization visual; metaphor; visual metaphor ... See more keywords
Crime in Televised Presidential Campaign Ads: The Making of Visual Metaphor
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DOI: 10.1080/01639625.2019.1582972
Abstract: ABSTRACT In televised campaign advertisements, political rhetoric potently combines with visual metaphors. Drawing on a digital library of presidential campaign ads from 1952 to 2016, the qualitative media analysis scrutinized how crime rhetoric became visual… read more here.
Keywords: campaign; campaign ads; crime; presidential campaign ... See more keywords
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
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DOI: 10.1080/13527266.2016.1197296
Abstract: Abstract This paper examines the use of an advertising rhetoric technique – visual metaphor, and its persuasion effects in light of consumers’ cultural and individual dispositional characteristics when processing visually relational information. Of particular interest… read more here.
Keywords: visual metaphors; advertising; metaphors print; print advertising ... See more keywords
What Image Does IR Project? Chess, a Visual Metaphor for IR
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DOI: 10.1093/isr/viw039
Abstract: The article focuses on the image the discipline of International Relations (IR) projects of itself via visuals, particularly the image of chess on IR book covers. It points out the corroborative and critical role that… read more here.
Keywords: chess visual; project chess; image; image chess ... See more keywords
SplitStreams: A Visual Metaphor for Evolving Hierarchies
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DOI: 10.1109/tvcg.2020.2973564
Abstract: The visualization of hierarchically structured data over time is an ongoing challenge and several approaches exist trying to solve it. Techniques such as animated or juxtaposed tree visualizations are not capable of providing a good… read more here.
Keywords: metaphor evolving; time; evolving hierarchies; splitstreams visual ... See more keywords
The (in)accuracies of floating leaves: How people with varying experiences of dementia differently position the same visual metaphor.
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DOI: 10.1177/14713012211072507
Abstract: Metaphors help shape the social world. Yet, with research and language guidelines focusing primarily on the stigmatising potential of verbal representations, much greater attention is needed regarding visual metaphors' role in perpetuating and challenging particular… read more here.
Keywords: dementia; floating leaves; accuracies floating; leaves people ... See more keywords