Interpret me! The interplay between visual metaphors and verbal messages in advertising
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Advertising"
DOI: 10.1080/02650487.2020.1781477
Abstract: Abstract The present research investigates how visual metaphors (that differ in terms of complexity) and verbal messages (that vary in terms of explicitness of explaining the visual metaphors) interactively impact on consumers’ pleasure and ad… read more here.
Keywords: pleasure appreciation; complex visual; visual metaphors; verbal messages ... See more keywords
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print advertising
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Marketing Communications"
DOI: 10.1080/13527266.2016.1197296
Abstract: Abstract This paper examines the use of an advertising rhetoric technique – visual metaphor, and its persuasion effects in light of consumers’ cultural and individual dispositional characteristics when processing visually relational information. Of particular interest… read more here.
Keywords: visual metaphors; advertising; metaphors print; print advertising ... See more keywords
Capturing alternate realities: visual metaphors and patient perspectives in graphic narratives on mental illness
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Graphic Novels and Comics"
DOI: 10.1080/21504857.2020.1809482
Abstract: ABSTRACT The diverse affordances of the medium of comics like spatio-temporality and visual rhetorical devices enable artists/patients who suffer from mental illnesses to approximate their experiential reality via graphic narratives. The graphic narratives analysed in… read more here.
Keywords: alternate realities; metaphors patient; graphic narratives; visual metaphors ... See more keywords
A history of justice through visual metaphors
Sign Up to like & getrecommendations! Published in 2018 at "Global Intellectual History"
DOI: 10.1080/23801883.2018.1435315
Abstract: The Eyes of Justice investigates the changes of the concept of justice through its historical representations since antiquity to the present. Unlike other historical and philosophical studies, this book engages in a historical research on… read more here.
Keywords: justice; research; history justice; visual metaphors ... See more keywords
Kenneth Waltz talks through Mark Rothko: Visual metaphors in the discipline of International Relations Theory
Sign Up to like & getrecommendations! Published in 2019 at "Semiotica"
DOI: 10.1515/sem-2018-0042
Abstract: Abstract Semiotics constitutes an untapped and interdisciplinary source of enrichment for the discipline of International Relations (IR) theory. We propose two visual metaphors to that effect to interpret the figure depicting the central claim of… read more here.
Keywords: theory; visual metaphors; discipline international; kenneth waltz ... See more keywords
The Understanding of Visual Metaphors by the Congenitally Blind
Sign Up to like & getrecommendations! Published in 2018 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2018.01242
Abstract: Results from a narrow set of empirical studies suggest that blind individuals’ comprehension of metaphorical expressions does not differ from that of sighted participants. However, prominent accounts of metaphor comprehension yield different predictions about the… read more here.
Keywords: congenitally blind; understanding visual; visual metaphors; sighted participants ... See more keywords