The affordances and constraints of situation and genre : Visual and multimodal rhetoric in unusual traffic signs
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DOI: 10.1163/18773109-01002002
Abstract: Visuals are generally considered to be rich in information, but also to be open to many different interpretations. As a consequence, many argumentation scholars doubt that visuals can constitute argumentation (e.g. Fleming, 1996; Johnson, 2003,… read more here.
Keywords: traffic; constraints situation; affordances constraints; visual multimodal ... See more keywords
Coronavirus, Demons, and War: Visual and Multimodal Metaphor in Chinese Public Service Advertisements
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DOI: 10.1177/21582440221078855
Abstract: Metaphors in public service advertisements, or PSAs, have played an important role in promoting the knowledge of COVID-19 and China’s anti-epidemic activities. Based primarily on Feng and O’Halloran’s visual representation of multimodal metaphor, this article… read more here.
Keywords: service advertisements; public service; metaphor; visual multimodal ... See more keywords