The Influence of the Centrality of Visual Website Aesthetics on Online User Responses: Measure Development and Empirical Investigation
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DOI: 10.1007/s10796-019-09957-3
Abstract: This study develops a scale to measure individual differences in the centrality of visual website aesthetics (CVWA) and then examines the impact of the CVWA on users’ responses. Drawing on the concept of individual differences… read more here.
Keywords: centrality visual; website aesthetics; measure; cvwa ... See more keywords