Visuals and attention to earnings news on twitter
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DOI: 10.1007/s11142-021-09630-8
Abstract: We propose the visual attention hypothesis that visuals in firm earnings announcements increase attention to the earnings news. We find that visuals in firms’ Twitter earnings announcements are associated with more retweets, consistent with greater… read more here.
Keywords: attention earnings; attention; news twitter; earnings news ... See more keywords