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Published in 2019 at "Fashion and Textiles"
DOI: 10.1186/s40691-018-0161-1
Abstract: Recently, general people posting vlog on newly shopped fashion and cosmetics items are gaining popularity, and it is growing more common to get consumer reviews or opinion through vlogs. In this paper, we examine the…
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Keywords:
effects fashion;
fashion vlogger;
vlogger attributes;
content sharing ... See more keywords