Impact of voluntary product recalls on utilitarian and hedonic attitudes: Is it the same for all brands?
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DOI: 10.1177/0312896215599812
Abstract: The number of defective and unsafe products recalled from the market has increased dramatically in the last decade. While several studies have investigated consumer reaction to product recalls, the impact of such events on utilitarian… read more here.
Keywords: voluntary product; product; recalls utilitarian; utilitarian hedonic ... See more keywords