Warm-glow giving in networks with multiple public goods
Sign Up to like & getrecommendations! Published in 2018 at "International Journal of Game Theory"
DOI: 10.1007/s00182-018-0616-z
Abstract: This paper explores a voluntary contribution game in the presence of warm-glow effects. There are many public goods and each public good benefits a different group of players. The structure of the game induces a… read more here.
Keywords: public goods; warm glow; glow giving; public good ... See more keywords
Beyond Warm Glow: The Risk-Mitigating Effect of Corporate Social Responsibility (CSR)
Sign Up to like & getrecommendations! Published in 2020 at "Journal of Business Ethics"
DOI: 10.1007/s10551-020-04445-0
Abstract: Corporate social responsibility (CSR) positively impacts relationships between firms and customers. Previous research construes this as an outcome of customers’ warm glow that results from supporting firms’ benevolence. The current research demonstrates that beyond warm… read more here.
Keywords: purchase; risk; social responsibility; effect ... See more keywords
Buy good, feel good? The influence of the warm glow of giving on the evaluation of food items with ethical claims in the U.K. and Germany
Sign Up to like & getrecommendations! Published in 2019 at "Journal of Cleaner Production"
DOI: 10.1016/j.jclepro.2018.12.266
Abstract: Abstract Food products with ethical claims are stacked on supermarket shelves in ever increasing numbers, but their share of total food sales does not usually climb above a one-digit figure. Numerous consumer studies have investigated… read more here.
Keywords: items ethical; ethical claims; food items; food ... See more keywords
Prospective “warm-glow” of reducing meat consumption in China: Emotional associations with intentions for meat consumption curtailment and consumption of meat substitutes
Sign Up to like & getrecommendations! Published in 2018 at "Journal of Environmental Psychology"
DOI: 10.1016/j.jenvp.2018.10.004
Abstract: Abstract Consumers' food choices strongly affect the environment, particularly as a result of the production and consumption of meat. From an environmental standpoint, it is important to gain a better understanding of how consumers can… read more here.
Keywords: prospective warm; meat; warm glow; meat consumption ... See more keywords
The warm glow of recycling can make us more wasteful
Sign Up to like & getrecommendations! Published in 2021 at "Journal of Environmental Psychology"
DOI: 10.1016/j.jenvp.2021.101672
Abstract: Abstract Laudable initiatives designed to limit the environmental damage associated with consumption, such as the recycling of plastic packaging into clothing or unused bread into beer, have become increasingly popular. In three experiments, we show… read more here.
Keywords: psychology; glow; glow recycling; warm glow ... See more keywords
The warm-glow effect of consumer purchase in cause-related marketing: with roles of purchase type and consumption context
Sign Up to like & getrecommendations! Published in 2024 at "International Journal of Advertising"
DOI: 10.1080/02650487.2024.2429294
Abstract: Abstract While the effectiveness of cause‑related marketing (CRM) for companies and their nonprofit partners has been well documented, its benefit to consumers is relatively understudied. Drawing on the warm‑glow effect, this experimental study investigates whether,… read more here.
Keywords: cause; consumption; related marketing; warm glow ... See more keywords
It’s not you (well, it is a bit you), it’s me: Self- versus social image in warm-glow giving
Sign Up to like & getrecommendations! Published in 2024 at "PLOS ONE"
DOI: 10.1371/journal.pone.0300868
Abstract: Attempts by charities to motivate giving tend to focus on potential donors’ altruistic tendencies. However, prior research suggests that approximately 50% of individuals are to some extent motivated by warm glow, the satisfaction received from… read more here.
Keywords: image warm; image; warm glow; glow giving ... See more keywords
Look Behind Me! Highly Informative Picture Backgrounds Increase Stated Generosity Through Perceived Tangibility, Impact, and Warm Glow
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.800199
Abstract: In this study, we investigated whether background information of a visual charity appeal can influence people’s motivation to donate and the hypothetical amount donated. Specifically, participants were presented with a charity appeal to help a… read more here.
Keywords: information; tangibility; background; amount ... See more keywords
Do Charity or Non-Charity Sporting Events Have a Greater Influence on Participants’ Warm Glow?: An Experimental Survey
Sign Up to like & getrecommendations! Published in 2022 at "Sustainability"
DOI: 10.3390/su142416593
Abstract: Although the literature shows that consuming pro-social products increases warm glow, a psychological factor that contributes to consumer experience and satisfaction, it is unclear whether participating in a charity sporting event results in the same… read more here.
Keywords: charity non; charity sporting; non charity; participants warm ... See more keywords
How Warm Glow and Altruistic Values Drive Consumer Perceptions of Sustainable Meal-Kit Brands
Sign Up to like & getrecommendations! Published in 2025 at "Sustainability"
DOI: 10.3390/su17198780
Abstract: The contribution of meal kits to the waste problem has become a significant concern, leading consumers to demand sustainable practices from meal-kit companies. This study proposes a framework to understand customer behavior toward sustainable meal-kit… read more here.
Keywords: kit brands; warm glow; meal kit; sustainable meal ... See more keywords