Pictographic name, warmth perception, and trust: Easy Chinese name holders are seen as warmer and more trustworthy
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DOI: 10.1007/s12144-021-01938-7
Abstract: Although easy names are known to help gain the trust of others, the underlying links between names and trust remain understudied, especially in non-alphabetic languages (e.g., Chinese). Drawing on the stereotype content model framework, the… read more here.
Keywords: name warmth; warmth perception; trust; name ... See more keywords