Reputation or warranty, what is more effective against planned obsolescence?
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DOI: 10.1080/00207543.2021.2020929
Abstract: ABSTRACT In determining the durability of its product a firm faces a trade off. Performing a policy of planned obsolescence by making their products less durable implies that the consumer needs to replace them earlier,… read more here.
Keywords: warranty period; warranty effective; reputation warranty; product ... See more keywords