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Published in 2023 at "First Monday"
DOI: 10.5210/fm.v28i5.12644
Abstract: This study aims to propose and test an integrated model of the theory of planned behaviour (TPB) and uses and gratifications theory (U&G) to understand viewers’ intention to watch video game live streaming on Twitch.…
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Keywords:
intention;
twitch;
intention watch;
viewers intention ... See more keywords