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Published in 2018 at "Electronic Markets"
DOI: 10.1007/s12525-017-0271-4
Abstract: Watching television shows using online television streaming services, such as Netflix, Hulu, and Youku, has mushroomed in the recent years. Along with these services, binge watching, defined as an act of consuming more than one…
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Keywords:
binge watching;
watching behavior;
understanding binge;
television ... See more keywords
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Published in 2021 at "Journal of Retailing and Consumer Services"
DOI: 10.1016/j.jretconser.2021.102604
Abstract: Abstract Binge-watching (BW) behavior has emerged rapidly in recent years. However, a comprehensive understanding of how BW is influenced and how it has changed is lacking. This study uses the valence framework to hypothesize the…
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Keywords:
binge watching;
valence;
watching behavior;
valence framework ... See more keywords