On the way to understanding binge watching behavior: the over-estimated role of involvement
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DOI: 10.1007/s12525-017-0271-4
Abstract: Watching television shows using online television streaming services, such as Netflix, Hulu, and Youku, has mushroomed in the recent years. Along with these services, binge watching, defined as an act of consuming more than one… read more here.
Keywords: binge watching; watching behavior; understanding binge; television ... See more keywords
Investigating consumer binge-watching behavior: A valence framework perspective
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DOI: 10.1016/j.jretconser.2021.102604
Abstract: Abstract Binge-watching (BW) behavior has emerged rapidly in recent years. However, a comprehensive understanding of how BW is influenced and how it has changed is lacking. This study uses the valence framework to hypothesize the… read more here.
Keywords: binge watching; valence; watching behavior; valence framework ... See more keywords