Integrating the third way and third space approaches in a post-colonial world: marketing strategies for the business sustainability of community-based tourism enterprises in Vietnam
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DOI: 10.1080/13683500.2019.1694494
Abstract: ABSTRACT This study investigates the potential to integrate third way and third space approaches for marketing community-based tourism enterprises (CBTEs) in less-developed countries. The outcome of this integration is reflected in marketing strategies oriented towards… read more here.
Keywords: tourism; marketing strategies; way third; marketing ... See more keywords