It’s the Weather: Quantifying the Impact of Weather on Retail Sales
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DOI: 10.1007/s12061-021-09397-0
Abstract: The weather is considered as an influential factor on consumer purchasing behaviours and plays a significant role in many aspects of retail sector decision making. As a result, better understanding of the magnitude and nature… read more here.
Keywords: weather conditions; weather quantifying; quantifying impact; weather ... See more keywords