Measurement of the Functional Size of Web Analytics Implementation: A COSMIC-Based Case Study Using Machine Learning
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DOI: 10.3390/fi17070280
Abstract: To fully leverage Google Analytics and derive actionable insights, web analytics practitioners must go beyond standard implementation and customize the setup for specific functional requirements, which involves additional web development efforts. Previous studies have not… read more here.
Keywords: web analytics; machine learning; cosmic based; web ... See more keywords