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Memory model for web ad effect based on multimodal features

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Published in 2020 at "Journal of the Association for Information Science and Technology"

DOI: 10.1002/asi.24214

Abstract: Web ad effect evaluation is a challenging problem in web marketing research. Although the analysis of web ad effectiveness has achieved excellent results, there are still some deficiencies. First, there is a lack of an… read more here.

Keywords: based multimodal; memory model; web effect; multimodal features ... See more keywords