Webcam Eye Tracking for Monitoring Visual Attention in Hypothetical Online Shopping Tasks
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DOI: 10.3390/app11199281
Abstract: Online retailers are challenged to present their products in an appropriate way to attract customers’ attention. To test the impact of product presentation features on customers’ visual attention, webcam eye tracking might be an alternative… read more here.
Keywords: webcam eye; visual attention; infrared eye; eye tracking ... See more keywords