An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
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DOI: 10.1080/0965254x.2019.1637923
Abstract: ABSTRACT Online sales continue to grow in recent years, and so competition is increasing in the online retail industry. Website interactivity might play a crucial role in enhancing consumer perceptions, attitudes, and responses to retail… read more here.
Keywords: website interactivity; context; interactivity; customer ... See more keywords