A moderated mediation mechanism underlying the impact of website telepresence on purchase intention — Evidence from Chinese female college student customers
Sign Up to like & getrecommendations! Published in 2022 at "Frontiers in Psychology"
DOI: 10.3389/fpsyg.2022.902414
Abstract: Telepresence in e-commerce, the feeling of resembling shopping in a physical store, plays a critical role in determining online purchase intention. However, the cognitive mechanism and boundary conditions about its effect still need further investigation.… read more here.
Keywords: purchase intention; mediation; website telepresence; telepresence ... See more keywords