Going digital? The impact of social media marketing on retail website traffic, orders and sales
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DOI: 10.1016/j.jretconser.2021.102501
Abstract: Abstract Given the rapid proliferation of digital technology, social media has become a key digital marketing strategy to promote business products, with the ultimate aim of maximising profits. Yet, empirical evidence on the impact of… read more here.
Keywords: website traffic; impact social; social media; media marketing ... See more keywords