Using transaction data and product margins to optimise weekly flyers
Sign Up to like & getrecommendations! Published in 2020 at "International Journal of Production Research"
DOI: 10.1080/00207543.2020.1748905
Abstract: Customers increasingly expect companies to understand their wants and needs and to market to those desires. Unfortunately, such levels of personalisation can be difficult to accomplish for traditional brick-and-mortar retailers, particularly when the fixed cost… read more here.
Keywords: transaction; using transaction; product; weekly flyers ... See more keywords